Get To Know The Active Idea Lab Team

The Active Idea Lab Team is an extension of the expertise found at Active Wellness. Active Wellness is known for their passion for helping people live the best lives possible. In a complementary fashion, the purpose of the Active Idea Lab is to help budding product and service innovators maximize the benefit their offering will help people live the best lives possible by providing a world-class testing ground for research and development.

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Founder, Chairman
Jill Kinney

Jill Kinney is considered an industry leader in the world of health and fitness and earned her title as “America’s Number One Female Entrepreneur.” Jill received a Distinguished Service Award from the International Health Racquet and Sportsclub Association (IHRSA) and has been inducted into the Wellness Revolution Hall of Fame. As the Founder of Club One, she built her fitness club dream into a $95 million dollar business with over 2,500 employees and 100 clubs throughout the US. In 2014, Jill and partners Bill McBride and Carey White founded Active Wellness and acquired the majority of Club One's assets, restructuring the company into one of the country’s leading integrated fitness services companies.

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Co-Founder, President and CEO
Bill McBride

In addition to co-founding Active Wellness with partners Jill Kinney and Carey White, Bill McBride leads all business operations for the company. He is a health club and wellness leader with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several fitness-related technology company Advisory Boards, serves on the Medical Wellness Association (MWA) and Medical Fitness Network (MFN) Advisory Boards and speaks regularly on industry topics throughout the world.

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Co-Founder, CFO
Carey White

Together with Jill Kinney and Bill McBride, Carey White co-founded Active Wellness and currently serves on Active’s Board and as its CFO. Carey also serves as Chairman of the Feeding Your Kids Foundation, which operates an international program that teaches parents how to feed their children healthier and have a healthier attitude toward food, and as the chairman of the audit committee of Landmark Infrastructure Partners LP (NASDAQ: LMRK) since its initial public offering in 2014. Carey received a BA from Stanford University and an MBA from Harvard Business School. He is a Certified Public Accountant (inactive) in the state of California.

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Director of Product Management
Mike Rucker, Ph.D.

Dr. Rucker supports emerging health, wellness, and fitness companies develop their product strategy through overseeing Active's Idea Lab. The mission of the Active Idea Lab is to help start-ups and new product developers ensure they obtain viability and product/market fit. Services the Lab offers include target market analysis, business case justification, prototype building, usability testing, and other market intelligence activities. Through these activities we assist entrepreneurs to assess demand and then evaluate/determine optimal positioning and product development through design thinking and real-word product testing. Our process offers companies a team of experts to help validate and improve their ideas and innovations, helping them guarantee success.